Another day, another web site launch!  We are pleased to announce that www.thebonafideway.com has gone live.  This site belongs to BONAfide Solutions, LLC, a Raleigh-based firm specializing in tax preparation and planning, bookkeeping, payroll management, and related services.  The four principals of BONAfide Solutions, LLC have recently struck out on their own and are currently enrolling clients for the current tax season.  They bring a diverse set of specialties and an alphabet soup of qualifications to the table to help their financial needs.  Check out BONAfide Solutions, LLC and their brand new web site!

We’re pleased to announce the initial roll-out of our latest project: the Woozie.com web store.  You can get to the Woozie web store by going here.

The first question that everyone asks when we describe this project is “What is a woozie?”  A woozie is a wine koozie.  Basically it’s a koozie with a specific shape and a draw string designed to let it fit on a wine glass.  These prevent your hand from heating up the wine, act as a bold wine glass marker, and prevents your glass from forming condensation.  These are great accessories for parties, weddings, tailgates, or any occasion.

The Woozie was developed by Frank and Julia Sherron of Vass, NC.  They have been marketing it since early 2009 and currently place the Woozie in 500 stores nationwide.  They are growing quickly and wanted to add a web outlet to their site to increase direct to consumer sales and to provide an easy way to interface with retailers.  In the coming days existing retail account holders will be able to reorder efficiently using the e-commerce site and new retailers will be able to apply to carry the Woozie and place their initial orders.  We are also planning on implementing a promotional products portal for business and party planners to use to order custom screen-printed Woozies.

We were excited to work with Shawn McClafferty on this project.  Shawn is the original web designer for the Woozie site and had a great design for us to work with.  We took Shawn’s design, moved it to a new host, and wrapped our e-commerce solution around it.  We look forward to working with this talented designer in the future.  Oh, and if you click on Shawn’s link above, be sure to check out the sidewalk chalk under “Illustration”.  It’s very good, and we hear it helped him land his fiancee.